Moss REBRANDING 2014
Moss Plastics will be rebranding to
Essentra Components following the rebrand of our parent company Filtrona plc to
Essentra plc.
Essentra, an abstract name, was specifically chosen to
capture what each of Filtrona’s businesses manufactures and supplies; namely
millions of small but essential components which often play a critical enabling
role in the products of the Company’s customers, everywhere and every day.
Part of Essentra’s Vision 2015 strategy has been to
progressively create a more unified culture, working together in a more
co-ordinated way across the Company rather than down the divisions so as to
leverage the Group’s collective skills and capabilities more effectively.
The rebranding of Essentra Components to Essentra Components
will have a number of benefits, most of all, greater visibility as to the benefits
of the Company’s entire product and service offering, with more co-ordinated
communication behind a single visual identity alongside the quality of product
and service which you have to come expect from Essentra Components.
AKOH Team
Comments
Post a Comment